Advertising Policy

I am not a shopkeeper.

I don't accept any advertisements. Advertising sucks. I don't wear it on my body, and I don't put it on my website. (If you're seeing yellow links in my body text that want to take you to commercial sites, those aren't mine, those are those disgusting TopText things that you downloaded with KaZaa or other such freeware. Those links are leeching off my site; I did NOT put them there. Please don't click on them. Check out www.scumware.com for the full story.)

Yeah, I know there are Amazon links for a lot of the books, but many of the other books link directly to the publishers' sites, and I don't get a dime for funneling business to them. Hell, I barely get a dime from Amazon--it's taken me almost two years to make $100 and change via the links. I supply purchase links merely as conveniences for readers--adding value to the content as suggested by Jakob Nielsen, web usability guru.

Money has never been an issue with me. I review graphic novels out of love of the form, to keep myself writing on a regular basis, to stay tenuously connected to the comics community, for the occasional ego-boosting kudo, to recommend books that I really like, and to get a few free review copies to make my graphic novel collection grow. (Gosh, can't you just feel the waves of my purity rolling over you?)

I admit it would be nice to sell enough books (particularly my own) to cover my expenses. That's not too outrageous a desire, given that my expenses on this website are currently about $104/year--$84 for the host, and $20 for the domain name. But even if I never receive any money from this site, I think I can absorb that sum. (And my -$104/year means I'm doing a tad better than 99.9% of the dot-coms out there.)

Copyright 2001, D. Aviva Rothschild

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